America Doesnt Need Gun Control at Gun Shows Essay

America Doesnt Need Gun Control at Gun Shows Gun control has been a highly debated issue for several years. In the past this debate has led to the passage of gun control legislation, the most prominent bill being the Brady Bill. However, the national legislation concerning gun control only applies to licensed gun dealers. This has left a huge gun control loophole at the national level, because unlicensed dealers and private collectors are not required to conduct background checks on potential customers before selling them a weapon. Recently, this loophole has become the center of the gun control debate. Those who support gun control at gun shows (generally liberals) are saying that it is necessary to restrict the sale of†¦show more content†¦Pate integrates this logos, ethos, and pathos into the body of his article which moves from criticism of his opponents, to the denial of the existence of any problem, and finally to the accusation that his opponents have misinterpreted the facts. This article begins with pathos in the form of argument by humor in which Pate sarcastically summarizes the argument of those who advocate gun control at gun shows saying gun shows â€Å"have suddenly become an irresistible magnet for foreign terrorists† (par. 1). He also incorporates a large amount of pathos through his word choice for the beginning paragraphs of the article. Pate refers to the argument being made by gun control advocates as â€Å"hogwash being sold to the American people in a slick ad campaign† (par. 2). By using the words â€Å"hogwash† and â€Å"slick ad campaign†, Pate is able to turn the reader against gun control advocacy because he makes it seem as if gun control advocates are trying to sell the American public on an idea that is worthless. Pate also personally attacks Andrew McKelvey who is funding this ad campaign by saying McKelvey is â€Å"in a personal crusade to restrict Second Amendment rights† (par. 3). Despite the fact that this is an ad hominem fallacy, this attack instantly turns Pate’s audience against Andrew McKelvey and any issue that he may support because AmericansShow MoreRelatedGun Control Essay1485 Words   |  6 Pages Gun control is a heated topic for Americans everywhere, but it is one that needs to be settled and agreed upon. Gun control has been around since after the Civil War. It was first used to keep former black slaves from having the right to own guns. (The reason for this is because some white people were afraid there could be a rebellion from blacks who were still angry about being enslaved and their rights being taken away.) a little long and wordy Today, gun control is a very sensitive topic forRead MorePersuasive Essay On Gun Control1226 Words   |  5 Pagesmore tension around gun-control than ever. This shooting has inspired a new wave of people to argue over whether or not the United States needs new gun laws, one side argues that we need more restrictions on the owning of guns, the other side that its a citizens right to own a gun and to take that away is unconstitutional. In this paper, I will first give a rundown of the history of laws concerning gun control, then I will talk about whether or not America should pass more gun laws then I will addressRead MoreGun Control Is A Fundamental Right1327 Words   |  6 Pagesright in the Bill of Right which includes in constitution. America has a long conflict history on firearms. Firearms plays a vital role in shaping American history and its culture. The majority of people in the United States owns a gun in their household whether it’s them or someone else in their household. Gun control has been a big issue in the United State and all around the world. There are many cases that federal court have favored guns and they are also protected under our first Ten AmendmentRead MoreThe Pros And Cons Of Gun Control1329 Words   |  6 PagesGun control is an extremely controversial topic in America. There are many advocates of weapon control - individuals who wish to have stricter laws to keep certain groups of individuals from acquiring a gun. In any case, there are likewise the general population who cant help contradicting gun control laws and accept there ought to be a more tolerant gun control to moreover enable individuals to protect themselves amid dangerous circumstances. On the two sides of this issue, sentiments extend fromRead MorePersuasive Essay On Gun Control1018 Words   |  5 PagesImagine, an America where no ci tizen, law abiding or not, has the legal ability to own guns. Three gunmen with fully automatic rifles walk into a crowded city and begin firing. No law abiding citizen can defend themselves. It’s hopeless. This future can only be prevented if Americans continue to keep the second amendment. We should keep the current gun control laws, but revise them to make them even better. Most gun owners are responsible under the current laws, however, I think some laws need to be stricterRead MoreGun Violence On The United States1418 Words   |  6 PagesAmericans were victims of gun-related deaths in 2011 and an average of 268 citizens are shot every day†. Thousands of children and women are the victim of gun violence. Gun violence in the United States is increasing as each year passes by. Most of the time, poor people or low class people are the victim of gun violence. In the United States, by the law, a license is required to have a gun, but law informant agencies are failing to do that. Some people are carrying guns without a license, and useRead MoreGun Violence And Gun Control1406 Words   |  6 Pages Gun violence in America is a huge topic of discussion. Many people have heard about this topic on the news or in the newspaper, but have very little knowledge on this ongoing topic. Those who have a lack of information on gun control tend to not feel strongly towards guns or people owning or carrying guns. People that have never been around guns are often scared of them, but the truth is a gun is nothing more than a hunk of metal. For a gun to go off the gun needs a shooter, so should the realRead MoreGun Laws And Gun Control1584 Words   |  7 Pages Guns in the U.S has been a problem for many years now. So much so that America is what comes to mind when people think about guns. America is the most known nation in the world when it comes to firearms, with citizens owning about an astonishing 270 million of the world’s 875 million firearms(Marshall). That is thirty percent on the world registered firearms. The reason why Americans own so may guns comes down to the second Amendment, which claims, â€Å"A well-regulated Militia, being necessaryRead MoreThe Debate Over Gun Laws1672 Words   |  7 Pagesthe legal right to own a weapon that could end your life? Gun control in America has been a long fought out debate. Republicans typically believe that it should be entirely legal for Americans to own guns because it is their right from the Constitution and they need it to defend themselves. Democrats typically believe that guns should not be legal because they are dangerous weapons and they can be abused by violent people. The debate over gun laws has continued to divide American because of the manyRead MoreThe Issue Of Gun Control909 Words   |  4 Pagesâ€Å"Gun control? We need bullet control! I think every bullet should cost 5,000 dollars. Because if a bullet cost 5,000 dollars, we wouldn’t have any innocent bystanders†. The comedian, Chris Rock, once said this funny but very intellectual quote. What Chris Rock suggests may b e very unrealistic but why don’t we pay a closer attention to the message that he is trying to get across to us. The Second Amendment gives states â€Å"A well regulated Militia, being necessary to the security of a free State, the

Creative and Critical Thinking 2 Essay - 704 Words

Creative and Critical Thinking II 1. Have you ever changed a strongly held attitude? What caused the change for you? I have only experienced a shift in my personal beliefs once: at one point in time I believed I was relegated to working in a factory, now I do not have the same belief. I believe that the shift in my attitude was due to an internal growth; I became more self-aware after my father passed away. I looked at my father, and all he had done, and began to believe that I was capable of the same amazing personal success. 2. Do you believe that you are free of prejudice? After reading this chapter, which of the many factors that cause prejudice do you think is most important? No one in this world is truly free of prejudice;†¦show more content†¦In other words, if the students pretending to be guard, or inmate could adjust to the role so quickly, it is easy to see how the power would go to the guards head at Abu Ghraib. The similarity is that the guards were a group, and the prisoners were a group. The guards had the power. The inmates were abused for the slightest misstep, and that seemed normal to the guards. 5. Have you ever done something in a group that you would not have done if you were alone? What happened? How did you feel? What have you learned from this chapter that might help you avoid this behavior in the future? I attempted to teach my friend how to drive when I was 16. There were four of my friends in the car when the lesson began. The car was totaled. My friends were hurt, I was hurt. I felt horrible as a juvenile for being responsible for that accident. I have learned that you should never listen to what a group of people is saying to you; you should think for yourself. Groupthink is a terrible thing. 6. Can you think of situations when the egoistic model of altruism seems most likely correct? What about the empathy-altruism hypothesis? According to the text: the egoistic model of altruism is a behavior that a person displays because he would like to have the same favor done for him, or would like to alleviate guilt. The egoistic model of altruism is something that a person might use when donating money at his company for a cause, or helping with a charitable event. NotShow MoreRelatedCritical and Creative Thinking Essay676 Words   |  3 Pages Critical and creative thinking are fundamental to human intellectual progress and artifacts thereof (Dewey, Elder, Csikszentmihalyi, Rosenman, Gero, 2012). Critical and creative thinking are considered higher levels of thought because while it is believed that critical thinker primarily uses the left-brain and a creative thinker primarily uses the right-brain, both types of thinkers tend to think outside the box, but in different ways. There is no direct link between critical and creative thinkingRead MoreTok Essay Knowledge Is Generated Through the Interaction of Critica l and Creative Thinking. Evaluate This Statement in Two Areas of Knowledge.1460 Words   |  6 Pagesinteraction of critical and creative thinking. Evaluate this statement in two areas of knowledge. The way knowledge is generated is different among the various areas of knowledge, but the way we gain knowledge requires thinking, thought processes, and this may be either critical or creative. The two areas of knowledge I will be addressing are Natural sciences and the arts. The definition of critical thinking is to â€Å"judge† and thus implies the use of logical reasoning using convergent thinking. WhileRead MoreTok Essay: Critical and Creative Thinking1599 Words   |  7 Pagesof Knowledge 3 May 2012 TOK Essay Response: Critical and Creative Thinking Since the dawn of humanity, man has sought to gain further insight on life through attaining knowledge. Knowledge can be defined as any information gained through personal experience. The means of obtaining knowledge include four main branches: reason, perception, language, and emotion. Despite the means, all knowledge is formulated through the process of thinking. Thinking refers to the use of the mind to gain understandingRead MoreThe Problem And It s Background Essay1030 Words   |  5 Pagesyou have or not? It is also common knowledge that when you are a critical thinker, you have a wide range of subjective analysis to things and tend to think in a more systematic and precise perspective. You oversee things in a mathematical way. A critical thinker also applies different strategies and approaches to uncover meanings to secure an understanding of it. We may not always want to apply these skills in critical thinking but we should still hold on these said skills so when we need themRead More Thinking and Decision Making Essay1480 Words   |  6 PagesThinking and Decision Making When it comes to the reasoning and problem solving of any issue there are various ways to come to a decision; thinking is the mental process that allows the people in the world to deal with it effectively, according to set goals, plans, ideas, and desires. Thinking involves the gathering of information that forms concepts and engages in problem solving, reasoning, and making precise decisions for the benefit of whom is concerned. Thinking according to Kirby andRead MoreCritical Thinking and Creative Problem Solving Essay example1118 Words   |  5 PagesCritical Thinking and Creative Problem Solving Critical Thinking and Creative Problem Solving Critical thinking and creative problem solving working together can enhance a person’s creative skills. However, if there is not a correct balance between the two, a person may not find the correct resolution. To find the right balance between critical thinking and creative problem solving, one must understand the similarities and differences between the two. This paper will attempt to show those ideasRead MoreGlg 101 Week 1 Review Essay1030 Words   |  5 Pages|Ch. 1: Critical and Creative Thinking Questions 3 5 | | |Ch. 2: Critical and Creative Thinking Questions 1 3 | | |Ch. 3: Critical and Creative Thinking Questions 3 4 | | |Ch. 14: Critical and CreativeRead MoreCritical Thinking1125 Words   |  5 PagesCritical Thinking Article Review Over the last thirty years, the health care system has incurred dramatic changes, resulting in new advances in technology and medical theories. Greater demand for quality care by consumers, more knowledgeable patients, remarkable disease processes, shorter hospitalizations, and the continuing pressure to lower health care costs are all contributing factors in the necessary changes to the nursing practice. In order for nurses to deliver optimum care, they must developRead MorePhl 320 Critical Thinking and Decision Making in Business Complete Class996 Words   |  4 PagesPHL 320 Critical Thinking and Decision Making in Business Complete Class https://homeworklance.com/downloads/phl-320-critical-thinking-decision-making-business-complete-class/ PHL 320 Week 1 Critical Thinking Discussion and Summary Participate in a class discussion by responding to the following questions: †¢ How would you define critical thinking? What makes a person a critical thinker? †¢ Why is critical thinking important? Provide an example of how critical thinking has helped you inRead MoreDifferences Between Creative Thinking, Critical Thinking And Focused Thinking791 Words   |  4 Pagesbetween Creative Thinking, Critical Thinking and Focused Thinking? o Creative thinking- Going beyond the limitations and being fresh in one’s ideas, while having a generative purpose. o Critical thinking- Is evaluative in nature and analyses a particular thing. Also, this has an analytical purpose. o Focused think- thinking critically and creatively 2. Summarize the advice and what you need to do in the Four -Part Model of Critical Thinking: †¢ Reasoning- Reasoning is the foundation of critical thinking

How Effective Are Celebrity Endorsements Free Essays

How effective are Celebrity Endorsements Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products. †Just about every star was associated with one sponsor’s product he or she plugged. †(1). We will write a custom essay sample on How Effective Are Celebrity Endorsements or any similar topic only for you Order Now Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients. With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such expenditures on a company’s marketing plan and whether the economic result justifies the high cost associated with it. A better understanding to the aspects of celebrity endorsement is imperative in analyzing its worthiness; it starts with the nature of the endorser and with a main question of â€Å"who is a celebrity endorser? † A celebrity endorser is defined as â€Å"an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (2). It is not the just the TV or movie stars, it encompasses people from the world of sports, politics and business among other fields. The role also varies from endorsing a product in an explicit mode as in â€Å"I endorse†, implicit mode as in â€Å"I use†, imperative mode as in â€Å"we should use† ,co-present mode in which a celebrity appears with the product and the cases where the endorser is an expert in the range of the product manufacturing or usage. No matter what role the celebrity takes â€Å"to persuade the target audience and push them towards purchase†(3) is the key factor in the success of the campaign. Various psychological researches produced two main models that endorsers fall into the credibility model (4) and the source attractiveness model (4). The Credibility model ties the success of the endorser by how trustworthy and how much knowledge and expertise he portrays to the viewer while the source attractiveness model relates the success of an endorser by his or her physical appearance behavior and how much can the viewer relate to him or her. Few variations to the two main models exist however one role stays consistent with any model we explore and that is the persuasive role that the celebrity has to play. In addition to the different models a celebrity endorser might fit into a cultural categorization applies when identifying endorsers as well. Observing various different endorsements ads it becomes evident that certain celebrities represents certain classes in society and are meant to target that class. Celebrities targeting upper class audience are different than the ones targeting middle class and lower class, while celebrities targeting one gender or one age group are different than the other. The same differentiation applies to lifestyles, demographics and behaviors if the targeted market. It becomes evident that choosing a successful endorser requires careful attention to be paid to the target audience and to the endorser to ensure compatibility. This compatibility becomes the base of a successful endorsement campaign. Consumers have become aware and accustomed to a marketers approach, they understand the intentions of a marketer and subconsciously raise a wall to block his attempt at reaching them, and it’s a natural defense mechanism that a person uses when feeling pressured to purchase or associates the attempts of a marketer to pervious experiences. And while the average consumer is learning to block marketers, fascination with movie stars and celebrities has always increased and reached all time highs with the introduction of reality TV. Now potential consumers are interested and have access to every minor detail in a celebrity’s life for the most part, this fascination opens the door to a different relationship that is built between a consumer and a celebrity. A celebrity is no longer just an idol but they become an everyday advisor in the sense of fashion, lifestyle and even relationships. This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience. This character the celebrity transfers to the product is known as the â€Å"meaning â€Å"(2). The transfer of the meaning to the product goes through three stages. The first stage is in finding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability. After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning â€Å"available to the consumer in a material form†(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only transfer the character of the endorser to the consumer but form a bond with them and the satisfaction from the product will add value to future endorsements. All these added values become part of the character of each endorser and that becomes the determinant in his or her success. The consumer is influenced by the character the endorser transfers into the product in two distinct methods, identification and internalization. Identification is defined as the attempt of a consumer â€Å"to believe the meaning or image portrayed by a celebrity endorser† (6), while internalization is defined as the acceptance of a consumer of an idea that conforms to â€Å"his or her values or belief systems† (6) when introduced by an expert. Differentiating between those two methods would determine further the method of pairing the right product with the right endorser. An expert endorsing a product that requires higher consumer involvement or that is considered highly valued or technological seem to have better success then a celebrity endorsing the same product. This result is due to the fact that products requiring higher involvement by the consumer to use or products with higher value require a higher level of understanding for the product explaining why internalization is more effective. In return a celebrity endorsing a product requiring less consumer involvement or a product that is presented by the image it portray would have a higher success than an expert endorsing the same product. This is explained by understanding the nature of appeal of these products, with a high emphasis put on image and emotional association which is highlighted by the likeness to the celebrity endorsing. All consumers purchasing a product understand that with their purchase a certain level of risk is involved and only when the return they expect themselves earning is higher than the perceived risk will they commit to a purchase. Various studies were performed (6) to understand the nature of nature of perceived risk by the consumer and the effect of the endorser on it. The results are important to analyze, as understanding how to lower the perceived risk will serve towards more successful product sales. Studies(6) indicated that an expert endorser of a higher technological product (a computer served as the product for the study) succeeded in reducing the perceived risk by the consumer, while celebrity endorser reduced the perceived risk by consumers towards a low technological, peripherally processed product (clothing served as the product for the study. Even though there are other risks that remain beyond the effect of the endorser such as financial risk however choosing the right endorser has a direct effect on the result of the marketing campaign and impacts part of perceived risk by the consumer towards the product. These studies draw a wider picture of how not only should we evaluate the endorser by the consumer’s attitude towards them but also by their effect on reducing the risk related to a product that a consumer considers in its evaluation. Now that the selection process of an endorser and the guidelines followed in order to insure their effectiveness is explained we turn our attention to how we evaluate their effectiveness on two main goals of a marketing campaign, brand recognition and sales. Brand recognition and branding has evolved from traditionally being viewed as a marketing function to being viewed as â€Å"heart of the business activity† (7). It became an essential asset that has to be managed and its performance evaluated in terms of marketing efficiency and asset valuation. To create value in branding a company has to create a unique and strong brand association among consumers. The consumer’s role in creating a strong brand is essential since the higher the awareness between consumers to the product the more valued a brand becomes thus resulting in equity brand measured by consumer perception rather than quantitative figures. The stronger the relationship a consumer has with a brand the stronger a brand is and this concept of brand-consumer relationship is explained by examining how a consumer achieves self consistency by purchasing products they perceive as a reflection of themselves this is defined as the â€Å"image congruence hypothesis† (7) in which consumers compare their perceptions about product to their own values and choose the one closest. 1. Ted Sherman, â€Å"History Of Celebrity Endorsement† (July 2010) 2. Grant McCracken, â€Å"Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process† Journal of consumer research , (December 1989) 3. Colleen Bee, Scott A Jones â€Å"Who is trying to Persuade me? Exploring consumer Interpretations of Endorsement based Advertising â€Å" (December 2007) 4. Hovland, Carl I and Walter Weiss (1951-1952), â€Å"The influence of Source Credibility on communication effectiveness† 5. 6. Dipayan Biswas and Abhijit Biswas, â€Å"The Differential Effects of Celebrity and Expert Endorsements on consumer Risk Preception†(June 2006) 7. How to cite How Effective Are Celebrity Endorsements, Papers

Marc Antony Speech Essay Example For Students

Marc Antony Speech Essay Outline1 Who is Marc Antony?2 The monologue of Marc Antony3 The analysis of speech Who is Marc Antony? The group of Roman tragedies of Shakespeare is very close in their problems. It also gives a picture of the collision of large historical forces, echoing the English modernity. In the tragedy Julius Caesar, complete freedom, Shakespeare, following Plutarch, debunks Julius Caesar, stressing even his physical flaws and portraying him as an ambitious tyrant, devoid of true greatness and charm. He contrasts Caesar Brutus, morally impeccable and disinterestedly striving for the freedom of Rome. Along with Brutus and Caesar, Mark Antony is another major figure in the play, Brutuss antagonist. Intelligent, courageous, eloquent, Mark Antony is a talented actor with orator’s skills who knows how to deceive and carry along both his colleagues and the Roman people. The monologue of Marc Antony Monologue of Marc  Antony over the body of Caesar is  one of the best examples of oratory. This performance stands in the center of the classic tragedy of William Shakespeare Julius Caesar. In 44 BC in Rome people from Caesars entourage conspired and killed the Roman tyrant. The leader of the conspirators was Mark Brutus, whom Caesar considered his close associate.  General Marc Antony learned about the murder of a friend and arrived at the place of reprisal. He saw the body of Caesar and asked to speak at the funeral. Antony wanted to give the last honors to his friend, what he honestly told the conspirators. Brutus allowed Antony to give a gravestone speech, but he set three subtle conditions. First, Antony should immediately announce that he was speaking with the permission of the conspirators. Secondly, he could speak only after Brutus himself, who first told people about the motives for the murder. Thirdly, Antony was forbidden to speak ill of conspirators. On the day of the funeral, Mark Brutus was the first to speak before the people, who was considered a brilliant orator. He described the vices of Caesar and the reasons for the conspiracy. The crowd began to exult and praise the murderers, the people rejoiced in deliverance from the overbearing tyrant.  Mark Antony is  in a very unfavorable situation. He went to an angry and heated public, people were opposed to him and did not want to listen to the arguments in favor of Caesar. But Antony made such a fiery speech, after which the people cursed the conspirators and raised a rebellion against them. However, he did not violate any conditions of Brutus. The analysis of monologue â€Å"Friends, brothers, Romans! I didn’t come to glorify Caesar, but to bury him†Ã‚  filled up the golden fund of the rhetorical devices, he is being studied in public speaking courses all over the world. The speech of Antony was written  by William Shakespeare. Unfortunately, the original text has not survived, only the memoirs of contemporaries are left. The English writer himself was fluent in oratory as a child he studied the subject of the rhetorical devices. In the Renaissance, rhetoric occupied an important place in school education.  The creative association Culture of Speech has a course of oratory for children and adolescents we are convinced that it is possible and necessary to teach speech skills from a childs age. The analysis of speech The most magnificent example of Shakespeares rhetoric is Mark Antonys speech over the corpse of Julius Caesar. The situation in which Marc Antony utters a grave word is unfavorable to him. Just spoke to the people of Brutus. He explained what Caesar was killed: for the lust for power and for the attempt on the freedom of Rome. The people approved the conspirators. Marc Antony goes to the crowd alone. Both the government and the people are against it. As you know, he breaks the mood and skills of the crowd, gains her trust and incites everyone against Brutus and other conspirators, whom the people had supported several moments before. .u2ed9664c858f2091efffd2e58eca3afc , .u2ed9664c858f2091efffd2e58eca3afc .postImageUrl , .u2ed9664c858f2091efffd2e58eca3afc .centered-text-area { min-height: 80px; position: relative; } .u2ed9664c858f2091efffd2e58eca3afc , .u2ed9664c858f2091efffd2e58eca3afc:hover , .u2ed9664c858f2091efffd2e58eca3afc:visited , .u2ed9664c858f2091efffd2e58eca3afc:active { border:0!important; } .u2ed9664c858f2091efffd2e58eca3afc .clearfix:after { content: ""; display: table; clear: both; } .u2ed9664c858f2091efffd2e58eca3afc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2ed9664c858f2091efffd2e58eca3afc:active , .u2ed9664c858f2091efffd2e58eca3afc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2ed9664c858f2091efffd2e58eca3afc .centered-text-area { width: 100%; position: relative ; } .u2ed9664c858f2091efffd2e58eca3afc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2ed9664c858f2091efffd2e58eca3afc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2ed9664c858f2091efffd2e58eca3afc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2ed9664c858f2091efffd2e58eca3afc:hover .ctaButton { background-color: #34495E!important; } .u2ed9664c858f2091efffd2e58eca3afc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2ed9664c858f2091efffd2e58eca3afc .u2ed9664c858f2091efffd2e58eca3afc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2ed9664c858f2091efffd2e58eca3afc:after { content: ""; display: block; clear: both; } READ: Broad History of Culinary Arts EssayAntony begins with the fact that he just came to honor the memory of a friend. Brutus introduced Caesar to the overlord. Marc Antony will repeat four times during the first speech that Brutus is an honorable man. In this case, every time he brings something undermining the reputation of Brutus. Antony needs to discredit the crowds favorite and inspire self-confidence. This is the ethos of this part of speech. Seeing that the soil is conquered, Antony begins the second round of speech. Roman citizens already sympathize with him, now we must decisively turn their mood against the murderers of Caesar. He draws the listeners such a contrasting situation: the death of Caesar, and Brutus and Cassius, these â€Å"honorable people,† are alive. Now everyone understands his irony in relation to the latter. But how to present the idea of insurrection to the citizens? After all, power is still in the hands of Anthonys enemies, and it is dangerous to openly call for rebellion. But it was not for nothing that Antony was a Roman and a contemporary of Cicero. He resorts to one of the methods of the rhetorical device to name an idea, but to express its negative attitude to it. At the same time, Antony identifies Caesar, himself and the Romans — their interests are already common, and Brutus and Cassius are opposed to these interests. Ethos has reached a new stage. Anthony can now speak not as a person who opposes the general opinion, but, on the contrary, as a spokesman for him. Now it is time to prove that Caesar was a better friend of the people than Brutus and Cassius. Antony says that Caesar left a will, but supposedly it’s better not to know about the people: â€Å"Why do you need to know how Caesar loved you?† inadvertently let it slip: Caesar left all his fortune to the people. Having said this, Antony expresses a feigned regret that he said too much, because he does not want to harm the respectable people from whose daggers Caesar fell. And this is after all he did! It is important for Antony to show himself as a modest person, without dignity the crowd loves people not to rise, but to merge with it. In addition, Antony needs the Romans to believe that it was not he who accomplished their rebellion, but they themselves made such a decision. The people are in a rebellious spirit, ready to rush at the moment of the death of Caesar. But Antony wants nobodys arguments to act on the citizens anymore, he detains them for a moment: let them remember what they forgot, the testament of Caesar.