Fruit of the Loom Research Proposal Example | Topics and Well Written Essays - 1000 words

Fruit of the Loom - Research final cause ExampleThe main focus of the business is on producing consumer clothing of wide range catering to the require from children to senior citizens. The overall business model of the firm is based upon deal outing its merchandize to twine stores and other outlets which than sell out the products of the company to the general public. The overall product range of the firm is really diverse and includes underclothing as well as precedent socks aimed at mass market accessed through these superstores and other chain stores. Fruit of the Loom does not sell directly to its customers through its own outlets. Firm also sells designer socks and sell them in different varieties aimed at different target customers. The overall range of socks includes designer socks for men, women, boys, girls as well as toddlers. This diversified range of products therefore caters to different needs of the customers while at the alike time provides essential utility. T he different ranges according to gender however argon further divided into sufficient categories such(prenominal)(prenominal) as Everyday Basics, Stays Back, Odor Special, Sport prolong.1 The range of designer socks therefore covers almost every market segment and is rightly placed in the market to cater to the needs of mass market while at the same time commotion designer looks and utilities. ... Such situation therefore may indicate that overall demand for designer socks may be low as consumers may not be willing to spend on eminent priced items. Social & demographic factors Designer clothing always suggest prestige and honor and those who use such type of clothing often attempt to build such image. As such designer products are often used by the consumers falling in high income earning groups. Technological trends Technology is shifting towards do designer socks fit to different needs of the consumers. Add-ons such as ankle support, no-fading of colors, odor-control techno logy etc are close to of the key technological changes which will further shit niches in the market. Firms focusing on offering such technological add-ons therefore cannister certainly be dominating in the market. Regulatory issues Regulatory issues may come in the form of health related regulations which may force firms to adapt certain technologies and practices which can reduce the health risk associated with the use of such products. Further, issues like improper project standards, child labor as well as unhygienic conditions in countries from where raw material is imported can create significant challenges for the firms to deal with. Five Forces Analysis Threat of new entrants Though the overall cost of entre may be not be relatively high however, it may be relatively troublesome for newcomers to dominate a market which is full of already established players in the market. Though consumers may like a certain image or attachment with a designer brand however an innovativ e product by a new entrant can disrupt the market. As such the overall threat of new entrants may be